Case Study: Mercedes Benz

Increasing engagement, improving the experience through Event App technology to be more efficient and effective in the delivery of dealer training.

The challenge


Old school PowerPoint® presentations, paper-based tests and formal classrooms are no longer appropriate for effective learning. Mercedes-Benz was looking for a solution to increase engagement and offer a more efficient and effective training experience for their dealer principles.

They elected to use a Participate Event App for their Mercedes Benz School of Excellence training facilitated at the Kyalami Grand Prix Racetrack. All the attending dealer principles were invited to download and use the Event App to enhance their experience.

Tell me and I forget. Teach me and I remember. Involve me and I learn.

– Benjamin Franklin

Convenient and helpful


Upon arrival the delegates were able to use the Event App to access the provided maps and venue floorplan of where the different training experiences would be conducted. Nothing had to be printed, the agenda and personalised timetable for each delegate was available in the App.



The dealer principles had the opportunity to learn more about each other with personalised profiles in the app with their names, photos and personal biographies. The App hosted a photo gallery to capture memories from the experience. Group push notifications were used to communicate when and where each event was and what time they began.

Informative and engaging


New product brochures and presentations were hosted in the App which could be accessed at any time and remain available for easy future access. During the training sessions engagement was increased using the App. 356 questions were asked anonymously by the dealers to the facilitators which were addressed and recorded for future reference.

Carbon friendly


Rather than handing out hundreds of notepads, the dealers were able to use their personal devices and take notes using the App that were then sent to their email addresses at the end of #each day. This along with browsing the App generated 51288 Page Views from 888 users. No more unnecessary paper usage.

This is the power of the Participate Event App.
Contact us to find our how we can help you at your next training event.